The choice of newsagency software can be the reason some newsagency businesses perform better than others. That, and how the newsagency software is used.
The technology that powers a successful newsagency has changed dramatically in just a few years. The needs of our businesses have evolved, our connections with suppliers are more direct, and the tools at our disposal are more powerful than ever. If your Point of Sale (POS) software is still just processing transactions, you are missing out on a truly transformative business partner.
Modern newsagency software has moved far beyond the basics to deliver efficiencies and create opportunities that directly impact the bottom line.
The AI Game-Changer
The single biggest evolution is the integration of Artificial Intelligence. I use it every day, and I cannot imagine running my business without the embedded AI tools now available. These aren’t science fiction; they are practical, accessible tools that anyone can use to save time and drive revenue.
Tower Systems has been delivering AI tools for newsagents since 2022, putting the Tower newsagency software ahead. Here’s what that looks like in practice:
- Optimised product listings: Generate SEO-friendly product names and descriptions in seconds, boosting your online visibility and attracting more customers.
- Strategic content marketing: Create engaging blog posts to promote products and connect with your community, amplifying your marketing reach with minimal effort.
- Data-informed pricing: Use AI-powered price comparison tools to ensure your strategies remain competitive in a dynamic market.
- Efficient inventory management: Leverage AI-driven stock forecasting to minimise stockouts, reduce dead stock, and maximise your sales potential.
Streamlining every part of the business
Beyond AI, the everyday efficiencies are profound. I am yet to find a supplier invoice PDF that I can’t import into my system in seconds, saving hours of manual data entry each week. Direct integrations with accounting software reduce overheads and simplify bookkeeping.
Robust e-commerce capabilities are enabling massive growth.
The Tower Systems difference
This level of integration and innovation is why Tower Systems now serves more than 1,800 newsagent customers.
Tower is focused on helping smart, engaged retailers thrive, even in rough waters. If your software isn’t delivering these kinds of tangible benefits, it’s time to ask why.
Take a look at what modern, AI-powered newsagency software can do for your business.
