Sometimes the most obvious opportunities to find new customers are right in front of us. This is what some newsXpress members are finding with the newsXpress EXCLUSIVE Stationery Now promotion. The almost 1 million flyers delivered to letterbox and the in-store collateral are combining to draw new traffic in-store and one there convert this to sales.
Stationery Now is a brand based campaign, supported by key suppliers and newsXpress, designed to pitch newsXpress locations as offering. It is deliberately running at a time of the year when few other stationery players, newsagents included, are promoting the category.
The newsXpress strategy has delivered excellent stationery product at highly competitive prices to our network and backed this with an integrated marketing and merchandising campaign which demonstrates the newsXpress difference. So, this is a good traffic and good margin story – making old money new money.
We are proud to be innovating in this area – it certainly beats complaining or sitting on your hands.
Newsagents can use a professionally structured offer to drive good margin stationery sales. newsXpress can show you how.
