The various Lotto agencies around the country offer great incentives with mega cash jackpots every other week. This enticement is enough for the regular punters but newsagents often find themselves needing to add their unique flair to truly maximise sales.
Two wonderful newsXpress examples have been communicated during the week:
newsXpress Ballarat used the occasion of this week’s $10mil Powerball Draw to link the theme to Chinese New Year. A considerable amount of lucky symbols and goodwill are associated with Chinese New Year celebrations and the idea behind a ‘Year of the Rat’ syndicate was inspired. Sue Neal reports great interest and was appreciative to be able to utilise and modify the newsXpress provided marketing materials.
newsXpress Sun Valley is a creative hot bed, not just in the newsXpress group but the industry whole. This simple yet effective idea to promote their Amazon Scratchits was a masterstroke.
There are challenges associated with a co-operative franchise operation, but the positives such as freedom of creativity such as exhibited here are more than worthwhile.
