In retail it is important to tell a story, whether this is a price story, a range story, or a theme story. Creating a promotion with a story in mind increases your potential to attract customers to make sales.
newsXpress Beechworth had this focus in mind when designing their front window display for the HOT ink! 11 promotion. Beechworth is well known as a beautiful Australia historic town and a popular holiday destination, the residents and local businesses put considerable effort into local events and using this as a basis for promotions makes good business sense.
Ian and Tracy’s daughter Rachael incorporated the exceptional point of sale posters supplied by newsXpress along with the oversized autumn leaves celebrating the local Harvest Festival to spectacular effect in creating this front window display – so well in fact she has been appointed to oversee all window displays from now on.
