newsXpress Salamander Bay capture that elusive winning formula with the add on promotion to the new issue of Surfing Life.
Magazine publishers face an unenviable task to keep coming up with fresh and relevant ideas and promotions to continue selling their title and to attract new readers with each edition. According to one of our members, Surfing Life has nailed it with their January edition.
Fiona Matthews from newsXpress Salamander Bay has given kudos to Surfing Life magazine who released their current issue on Wednesday with an Australian flag branded with their masthead as the add-on gift.
Remembering back 12 months ago when Big Day out organisers banned the Australian flag from their event, who can forget the uproar it caused. (not to mention the sales increase of anything with the Australian flag on it)
“I’d like to think that the guys at Surfing Life saw this as a perfect opportunity for this Australia Day” mused Fiona.
“Likewise we saw the opportunity and immediately put the extra flags up in the shop. (Kudos again Surfing Life- providing the newsagencies with a few samples!) It goes without saying we sold out of all the magazines we had with the last one sold as a customer banged on the door as we were closing – ‘me mate said yous had them’ “.
newsXpress Salamander Bay honour a great Australia Day tradition at their store with staff dressing up in the local lifesaving clubs gear (Fingal Bay J ) which they provide to them in return for a donation to their club. They also set up red & yellow donation boxes on the day (the clubs colours) on the front counters for customers to donate their spare change over the weekend. Last year customers donated over $140.00.
Fiona continued “I’d like to believe that these sales themed days along with the “odd” seasons like Halloween & New Year (we did a roaring trade in balloons, hats, blowers and even New Year themed napkins – all from Balloon Agencies) set our store above & beyond the majors in our centre.
Whilst there is a commercial reality to consider these days, when I look at the happy faces of my staff enjoying themselves and customers are asking us what we are doing next, it makes you smile & think to yourself, days like these are why I love being a newsagent!”
