newsXpress has released sensational marketing collateral supporting the latest HOT Ink! ink and toner campaign being run in newsXpress outlets.
The marketing collateral, provided free to participating newsXpress members, includes double sided colour A2 posters (10 per store – 250GSM double sided gloss paper) , colour shelf labels and colour shelf talkers for feature products.
This collateral connects with the colour A4 flyers printed for newsXpress members to distribute to homes and businesses around their stores.
The artwork is a departure from the traditional pricelist type flyer used by newsagents for ink. We tested this approach last time and the consumer reaction was excellent.
It is rare that newsagents have access to such professional and cohesive marketing collateral connecting a campaign from the stock shelves through the store and out to consumer letterboxes and even rarer that such high quality collateral is provided free of charge.
newsXpress is proud to have taken ink and toner marketing to a new level and is certain that newsXpress members who fully embrace the new co-ordinated collateral will reap excellent sales rewards as a result.
The comprehensive and co-ordinated approach newsXpress has taken with HOT Ink! is a perfect example of the newsXpress difference at work. Place this material next to any other for ink and compare for yourself. Our collateral shows an attention to detail and to the needs of newsagency customers in the ink and toner category.
newsXpress backs itself and reviews sales numbers for members after each HOT Ink! campaign. As many said at our recent round of member meetings – HOT Ink! drives excellent traffic to newsXpress stores and generates excellent sales. This new co-ordinated marketing collateral takes us to a new playing field.
Again you guys have gone above and beyond to support your members who engage.
Thanks from Lismore
We are loving the point of sale materials for the latest HOT ink! catalogue. The ink space looks fantastic and we have used all the posters around the store. Well done marketing team at newsXpress from Jesse & Deb at Leongatha.
It seems to get better with every promotion- well done! keep it going guys!
Regards
Manni
I was in Melbourne yesterday at the newsXpress HQ and was very impressed with the promotional material. Here we go with another successful Hotink promo.
Regards – Warrick
The creative team has done a wonderful job in creating these materials. They are more comprehensive than anything any other group has done. newsXpress can be proud.