The Royal Australian Mint relationship.

newsXpress is the only marketing group the Royal Australian Mint partners with. While it does supply Australia Post outlets as part of common government ownership of both businesses, our retailers benefit more from our relationship.

We have seen newsXpress members go from selling no coins to achieving $25,000 a year in revenue.

Through our work with the Mint, and their products over three years, we have discovered how coins can work for traditional shoppers like those buying newspapers, and lotteries.

Thanks to beautiful packaging connected with key seasonal giving occasions, Royal Australian Mint products support greeting card sales, especially for new baby arrivals, anniversaries, Father’s Day, and other special events.

Products from the Royal Australian Mint also help attract new shoppers to the business as we leverage Mint data to help us understand more about mint coin collectors.

newsXpress leverages a terrific margin for members as well as guaranteed access to limited-edition products. Later in 2021, newsXpress members are expected to have access to their first exclusive Mint coin product.

newsXpress guides success with Mint coins through training, advice, social media collateral, and in-store tactical engagement advice.

 

I never thought we could sell mint coins in our shop. The time an early morning newspaper customer spent $300.00 in mint coins before 7am changed my perspective.

The Supercars coins helped us find more customers as did the AC/DC coin sets.

The Mint relationship is another unique supplier relationship from newsXpress that is helping us grow our business.

Nick Cassimatis, newsXpress Caboolture, QLD.