Our How to choose a marketing group for your newsagency paper has been updated. We have received excellent feedback from the first version off this document and this has encouraged us to develop this new version. The opening paragraphs position the purpose of the document:
Supanews, Nextra, The Lucky Charm, Newspower and newsXpress are the five marketing and or buying groups for newsagents in Australia at the time of writing this report. Each of these groups is different, even more so that they themselves might have you believe.
The differences between newsagency marketing groups are not as evident as they could be, making the choice challenging for newsagents contemplating joining a marketing group.
Too often, newsagents find out why a marketing group is not for them once they have signed an agreement and are locked in for years without any way out.
