An article in the Sydney Morning Herald on Saturday about the Vinnies Op Shops run by the St Vincent de Paul Society, is a timely reminder for retailers, and newsagents in particular, about the importance of standards around a national brand. Without commenting on the politics of the changes being applied to Vinnies locations, it is important for a national brand to be more than a logo on a wall or hung as a shingle over a shop.
At newsXpress we are committed to strength behind the brand. The extent on this strength will be evident in the first round of members meetings we will run this year. We will demonstrate the importance not only to our members but newsagents more broadly the importance of a strong brand which is respected with consistency in every location in which the brand trades.
The newsXpress brand, what it stands for and how it is managed is another newsXpress point of difference.
