Seasons like the Spring Racing Carnival present an excellent opportunity for newsagents to engage in retail theatre. newsXpress supports these seasons through visual merchandising packs which supplement local creativity around the opportunity.
Too often others neglect opportunities like the Spring Racing Carnival and then complain later about the leakage of consumers from their business to other retail channels. In today’s market, more than ever before, we need to be on top of every opportunity. Certainly as the premier marketing group for newsagents that is the case for newsXpress. Our members can choose whether to engage or not – our job is to put the opportunity on the table and to back this with appropriate collateral.
Newsagents are a good fit for promoting the Spring Racing Carnival because newspaper sales are up, racing magazine sales are up, party supplies are up and, most important of all, it’s fun!
