Geoff and Virginia Dale at newsXpress Bathurst wholeheartedly embrace the opportunity of the Bathurst race at Mount Panorama each year. They transform their newsagency into a Bathurst race souvenir and memorabilia shop. This year was no exception. They replaced greeting card and other fixturing with Bathurst product including a huge range of clothing. For several weeks, newsXpress Bathurst was THE go to place in town for all things Bathurst.
It is terrific seeing newsagents embrace opportunities such as this. We are proud to count Geoff and Virginia as newsXpress members. We will learn considerably from their input to our group, especially around special event marketing.
