We are constantly encouraging our members to embrace the idea of becoming more entrepreneurial to capitalise on innovation to drive new sales. While this example is considerably removed from the newsagency channel it is a perfect illustration of understanding your local community and backing your judgement to ultimately make a profit.
For the uninitiated Melbourne is in the grip of ‘Finals Fever’ and the Mighty Brown & Gold of Hawthorn are playing off in their first Grand Final for 17 long years. The two boys in the photo, neither born the last time the Hawks were kings of Football read the mood of their community (around the corner from Hawthorn’s training base in Waverley) and promptly set up a lemonade stand like you see in old American movies.
With well over 10,000 excited supporters walking past on a beautiful sunny day towards the final training run they made a killing!
The simplicity of the idea and execution is the lesson each of us can replicate in our daily business coupled with their obvious savvy in approaching gridlocked cars with a taste of the lemony treat and their glowing endorsement of a Hawks victory despite the fact neither of them actually supported the team.
