Calendar season for 2009 has well and truly started based on sales data we are seeing from newsXpress stores.
Thanks to strategic supplier relationships, many newsXpress stores have an excellent range of special interest calendars. These are key to early season calendar sales.
Michelle Caia is our in-house calendar specialist with years of experience in this lucrative category. newsXpress is the only newsagent marketing group with such a resource. Michelle is a key reason our newsXpress newsagecnies perform so well in calendar sales and margin.
We see excellent synergy between calendars, greeting cards and magazines – each category attracts consumers based on habit and habit is driven by range, especially in the special interest areas.
