The first ever newsXpress Kids Clinic which is supported exclusively by Canson & Pentel was conducted at Watergardens Town Center in Taylors lakes. It was an absolute Ripper! Store theatre is a key to cultivating new business and and tapping into the younger generation provides a “new money” revenue stream and cultivates future customers.
Hundreds of kids walked away with Hallmark balloons, newsXpress red bags and their drawing on canson carboard done with pentel pens. A number of kids had their faces painted, got a Pentel T-shirt or bag and had a balloon made for them by the clown.
We will start rolling these out county-wide ASAP and they will work in all store locations!
