In our latest video, we sit down with Tanya from newsXpress Yamba to discuss her incredible journey in transforming a traditional business into a high-energy retail destination. Tanya has moved beyond the “agent” mindset, successfully pivoting her store to focus on unique giftware, local branding, and an elevated customer experience that sets her apart from the competition.
Here’s a link to the video: https://youtu.be/kOBwtbbhAxI
The conversation highlights the strategic shift away from old-school newsagency stereotypes. Tanya explains how she embraced the newsXpress philosophy of diverse merchandising, specifically through the development of custom Yamba-branded products that drive significant foot traffic. This approach has turned her shop into a “must-visit” landmark for both locals and tourists.
For newsXpress members, this interview provides valuable insights into the power of proactive retailing. Tanya shares her tips on constant product research, the importance of trial and error, and how leveraging strategic advice can unlock new revenue streams. Her success is a testament to what is possible when you embrace change and focus on creating a vibrant, modern retail environment.
The evolution of Yamba Newsagency demonstrates that the future of the channel lies in total ownership of the retail identity. For all newsagents, the value in this story is the proof that breaking away from a passive “distribution agent” mindset is not just possible, but essential for long-term viability.
By focusing on unique, high-margin product ranges and a localised brand, retailers can insulate themselves from the decline of traditional categories. This shift from a destination for tasks to a destination for discovery ensures the business remains relevant, profitable, and deeply integrated into the local community’s shopping habits.
newsXpress plays a pivotal role in transition like this by providing the strategic framework and support necessary for newsagents to evolve.
Every business is different.
Nothing is mandatory.
Rather than leaving retailers to navigate the shift alone, the group offers curated access to high-demand giftware, marketing collateral, and data-driven insights that take the guesswork out of diversification.
By fostering a culture of innovation and providing direct access to expert advice, newsXpress empowers its members to move beyond traditional agency constraints and build a modern, high-energy business that is both sustainable and distinct within the local market.
