Finding distinct ways to drive new customer traffic is a constant goal for independent retailers, like Aussie newsagents. At newsXpress, one of our most successful initiatives over the past six years has been our exclusive relationship with major mints, providing members with a unique edge in the gift and collectables market.
A Direct Pipeline to High-Demand Collectables
newsXpress holds a preferred supplier relationship with the Royal Australian Mint. This contract ensures that all our members have direct access to new coin releases as they are launched. Furthermore, we collaborate on exclusive products specifically created for the newsXpress network.
Our reach extends beyond Australian borders to include:
- The Perth Mint: Access to a wide array of precious metal coins.
- The New Zealand Mint (Agoro): Bringing international collectables to local counters.
These programs are designed to serve the needs of the mints as they reach regional and rural Australia, while simultaneously helping our members build more vibrant businesses.
Proven Success and Foot Traffic
The impact of these programs on store traffic is significant. On release days, it is common to see lines of customers at the front of newsXpress stores, eager to secure the latest items. These shoppers often include coin collectors and pop-culture enthusiasts who may not typically frequent a traditional newsagency.
Recent highlights of our coin programs include:
- The Australian Women’s Weekly Birthday Cake Book Program: A highly successful release from last year.
- Exclusive Releases: We have developed four coins exclusive to newsXpress to date, every one of which has completely sold out.
- Diverse Price Points: Our range caters to all budgets, from $17.50 coin-in-card products to premium $25,000 coin sets.
- Beyond the Sale: Building a Thriving Business
The benefit of the coin program extends beyond the initial transaction. These collectors are “efficient” customers who often purchase other items while in-store, increasing the overall basket value. With current gold and silver prices remaining strong, the appeal of these products continues to grow.
As a marketing group, we provide the process and the support to make these releases run smoothly. We are not a franchise with restrictive rules, but we do offer proven systems that help our members attract a diverse demographic and run a more successful retail operation.
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newsXpress is a marketing group that supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.
