Many independent retailers look for ways to strengthen their business without losing the freedom that makes local ownership special. While some consider franchise models to gain access to better resources, the structure often comes with rigid rules and mandatory branding. This is where newsXpress offers a different path for Australian newsagents and independent retailers.
Support Without the Franchise Constraints
NewsXpress is a marketing group, not a franchise. This distinction is vital for owners who value their independence. Members are not forced to follow a strict blueprint or even change their business name. Instead, the focus is on presenting opportunities and providing the tools necessary to run a more enjoyable and successful business.
The relationship is built on choice. Whether it is access to specific supplier deals or unique products that cannot be found elsewhere, members decide what works best for their local demographic. The group acts as a partner, offering advice and support while leaving the final decisions to the person on the ground.
Tangible Benefits for Members
One of the most practical advantages is the access to approximately 140 preferred suppliers. Managing dozens of individual accounts can be a significant administrative burden for a small business. NewsXpress simplifies this through a central billing program. This system makes it easier to source products from suppliers who might otherwise be hesitant to open individual accounts with smaller retailers.
The group also provides significant marketing support, particularly during major retail seasons such as Mother’s Day, Father’s Day, Valentine’s Day, and Christmas. Through the Seasonal Edge program, participating members receive:
- A prize pack for customers valued between $350 and $500.
- Professional in-store posters and marketing collateral.
- Promotion and support to drive foot traffic into the store.
All of these resources are provided at no additional cost to the members, helping them compete with larger national chains during these critical trading periods.
Personalised Business Strategy
Every retail environment is different. A newsagency in regional New South Wales faces different challenges than one located in downtown Hobart. NewsXpress recognises this by providing one-on-one service based on data and evidence. By looking at the specific resources and experiences of a member, the group provides tailored opportunities rather than a one-size-fits-all solution.
This approach extends beyond traditional newsagencies. Any local independent retailer looking to grow, particularly those interested in diversifying into giftware or homewares, can benefit from the collective buying power and direct importing programs managed by newsXpress.
The goal is to help you run a more valuable business. It begins with a conversation to see if our resources align with your goals. If we are a good fit, we work together to help your business thrive.
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newsXpress is a marketing group that supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.
