The retail landscape for newsagencies is undergoing a significant transition as we approach the end of 2025. Recent data shows that while traditional categories like newspapers and stationery are facing challenges, there is strong growth in areas that offer higher value and specialized interest. For example, greeting card sales have seen a notable increase, particularly when retailers focus on higher price point cards and seasonal offerings. This shift highlights a broader trend where businesses are moving away from high-volume, low-commission items toward products that drive a higher average transaction value.
Magazines are also showing unexpected resilience, with unit sales seeing a modest increase compared to the declines of previous years. This growth is most prominent in stores that carry a wide range of special interest titles, such as motoring, crosswords, and hobbyist publications. By focusing on these niche categories, newsagencies can achieve a better return on their shelf space, even if they choose to condense their overall magazine display.
Other standout performers in recent months include toys, books, and high-quality plush brands. Categories like toys and books have seen double-digit growth, indicating that customers are increasingly turning to their local newsagency for curated gifts and entertainment. Even though the total number of transactions across the industry has dipped slightly, the average value of each sale has risen significantly. This means that while fewer people may be walking through the door, those who do are spending more on items they find personally meaningful or useful.
For retailers, these trends provide a valuable benchmark for their own performance. Comparing your current sales data to the previous year can reveal whether your business is keeping pace with these industry shifts. If your growth in categories like cards or gifts isn’t meeting these averages, it may be time to reconsider your product range or how you are presenting those items to your customers.
The newsagency channel remains a vibrant part of the retail community for those willing to adapt. By moving beyond traditional expectations and embracing new product opportunities, you can set your business up for a successful year ahead. Whether you are looking at your data through the Tower Systems POS software or simply observing your daily sales, focusing on higher value transactions and specialized inventory is a practical path to long term profitability.
