Month: February 2015

Newsagency marketing group engaged in driving newspaper sales

Newsagency marketing group newsXpress is working with its members and a leading newspaper publisher on a strategy for driving over the counter newspaper sales.

Outlined to members over a week ago, the engagement with the newspaper publisher is unique for a newsagency marketing group. It is purposeful engagement designed to benefit newsXpress members and the publisher through fresh commercial initiatives.

The newsXpress difference is fresh business management and marketing ideas. Freshness is at the heart of this latest project – designed to help newsXpress members sell more newspapers.

We are not sharing specific details here as others have in the past used this blog to guide what they should do in their group.

newsXpress Northgate in Brisbane shines

nxnorgnewsXpress Northgate is looking good decked out in newsXpress colours and reflecting significant changes in the business.

The transformation at newsXpress Northgate is terrific and reflective of excellent newsXpress members embracing opportunities as they redefine their business to serve the local community.

From inside to out rebranding takes time as the whole of the business in impacted and transformed as a result.

Good job newsXpress Northgate in Brisbane!

newsXpress exclusive Beanie Boo drives traffic

exclbbnewsXpress members are snapping up another ty Beanie Boo exclusive that will drive more traffic and sales for.

This latest exclusive is timed for Easter but will sell through the year. Already newsXpress members who have this cute beanie Boo in stock are ordering more given the early sales.

newsXpress offers members more exclusive products in highly sought after licences and brands that members love.

How Gus bring helps newsXpress members attract collectors

gusfringAll through 2014 newsXpress members enjoyed terrific success from traffic generating pop culture products – including the appealing and evil Gus Fring from the Breaking Bad hit TV series.

The Gus Fring character is one of many sought after characters from the show, a character newsXpress has helped its members offer to shoppers thanks to another exclusive supplier relationship that fits business strategy and drives growth.

Hallmark Forever Friends re-launch driving sales for newsXpress members

hmkffnewsXpress members are promoting the re-launch of Forever Friends from Hallmark in a variety of ways including this front of store stand alone spinner.

The new cards look terrific: we love them is what customers often say when they see the new designs. This is why newsXpress members are being encouraged to move them outside the traditional card department – to show them off to those not visiting to purchase a card.