Newsagency marketing group newsXpress is working with its members and a leading newspaper publisher on a strategy for driving over the counter newspaper sales.
Outlined to members over a week ago, the engagement with the newspaper publisher is unique for a newsagency marketing group. It is purposeful engagement designed to benefit newsXpress members and the publisher through fresh commercial initiatives.
The newsXpress difference is fresh business management and marketing ideas. Freshness is at the heart of this latest project – designed to help newsXpress members sell more newspapers.
We are not sharing specific details here as others have in the past used this blog to guide what they should do in their group.
