Month: October 2014
newsXpress Eli waters promotes Better Homes & Gardens Christmas tin offer
newsXpress Eli Waters, our newsXpress Retailer of the Year, is promoting the Christmas tin gift with Better Homes and Gardens at the counter, driving excellent sales for the title. This prime position promotion shows the business with a point of difference over supermarkets and others who do not have access to the tin. The display looks terrific and we share it here as a best practice example for all the newsagents who visit this blog.
Exclusive Christmas catalogue for newsXpress newsagents
The finishing touches are being made to the EXCLUSIVE Christmas catalogue for newsXpress members. Promoting a range of exclusive lines at attention-grabbing price points, this newsXpress branded catalogue has a terrific wow factor and is set to drive traffic for newsXpress members.
Amazing calendar deals snapped up by newsXpress members
newsXpress members yesterday jumped on some excellent margin calendar deals that will deliver extraordinary margins on a range of sought after calendars. Promoted exclusively to newsXpress members, these latest deals will see those who jumped quickly make more than 80% GP on some calendar sales.
When it comes to calendars, newsagents find it hard to beat newsXpress.
newsXpress launches member meetings this week
newsXpress this week starts a national tour of member meetings in capital cities and regional centres, meeting with members, sharing insights and unlocking some excellent supplier deals:
- Adelaide. 28/10.
- Perth. 29/10.
- Melbourne. 11/11.
- Sydney. 12/11.
- Brisbane. 18/11.
- Newcastle. 19/11.
- Launceston. 25/11.
Most sessions will be hosted at supplier locations and include valuable insights from the host supplier.
newsXpress stores scaring people right around Australia
Not really, we are not really scaring people, not in a bad way at least. No, we’re in the middle of Halloween fun and boy, it’s FUN!
Halloween 2015 is proving to be a valuable retail season!
newsXpress members leveraging TV commercials
newsXpress members are embracing TV commercial opportunities thanks to strong partnerships with key suppliers who engage in TV and provide newsXpress with advice on schedules and TV campaign opportunities. One such campaign is for Sylvanian Families – a brand newsXpress members have been appreciating in-store for some time.
More deals for newsXpress members
newsXpress members are this week receiving another deals envelope packed with fantastic opportunities for newsXpress members from our preferred suppliers.
This month’s deals envelope has some excellent value items that will work for Christmas as well as opportunities already for Valentines Day in 2014.
newsXpress: delivering great value!
Promoting the free Christmas tin with Better Homes and Gardens
newsXpress stores across Australia are actively promoting the FREE Christmas Tin on offer with the Christmas themed issue of Better Homes and Gardens magazine.
With prime location displays, promotion at the counter and promotion with newspapers, newsXpress members are embracing the opportunity to be part of such a high-profile and customer friendly giveaway.
The photo shows one of the display at newsXpress Highlands Marketplace near Bowral in NSW. Well done team on such a terrific display!
Better Homes and Gardens is from our friends at Pacific Magazines.
newsXpress Christmas collateral a hit
newsXpress members are loving the Christmas collateral for use in promoting the season in-store. members of the newsagency marketing group are already using the collateral to promote with Christmas displays up in store:
newsXpress owns Halloween in newsagencies
With supportive suppliers, terrific collateral and engaged members, newsXpress stores at the best places to shop for Halloween this year.
A very tasty Better Homes and Gardens out now at newsXpress
Get an early start on Christmas 2014 with the Christmas-themed Better Homes and Gardens magazine out now and at newsXpress stores right across Australia.
Better Homes and Gardens is a favourite magazine with Australians – for its Aussie recipes, DIY tips and perfect garden suggestions.
People purchasing the Christmas-themed Better Homes and Gardens also get a free cookbook and a Christmas tin. Free gifts!
newsXpress is a newsagency marketing group in Australia for proactive newsagents who want to grow their businesses.
HOT ink! Flyer driving ink traffic in newsagency businesses
Here is one side of the HOT ink! Flyer being distributed to hundreds of thousands of homes around participating newsXpress outlets.
Focussing only on brand name ink, this catalogue offer is a genuine sale which demonstrates to shoppers that newsXpress members can work together to deliver pricing that beats the majors. It pushes back on the idea that newsagencies are expensive – well not all thanks to newsXpress HOT ink!
HOT ink! is a an EXCLUSIVE TO NEWSXPRESS campaign.
New newsXpress HOT ink! Campaign driving newsagency business traffic
Shoppers around participating newsXpress stores are being treated to excellent hot ink prices thanks to good buying, cunning pricing and excellent marketing by the team at newsXpress on behalf of members.
Being promoted with a striking black and white campaign of posters, shelf talkers, floor decals and catalogues, the latest HOT ink! Is generating net new traffic as reported by newsXpress members.
newsXpress continues to innovate on behalf of its members – driving traffic, sales and margin.
Newsagency marketing group leverages Disney Frozen opportunities
Thanks to engaged and on point preferred suppliers, members of the newsXpress newsagency marketing group have access to an excellent range of Frozen merchandise including product from strategic partner Hallmark Australia.
newsXpress members are being quick to embrace the Frozen opportunity as they see it for the successful international brand that it already is.
newsXpress investing in greeting card innovation to drive newsagency card sales
newsXpress is thrilled with the in-store sales results of the latest greeting card innovation. Engaged newsXpress members are reporting better shopper engagement and increased sales beyond average growth thanks to the newsXpress initiatives.
newsXpress is proving that you can grow card sales by being a professional and engaged retailer.
Newsagency marketing group first with Blinky Bill
Members of the newsXpress newsagency marketing group were last week given an opportunity to tap into Blinky Bill product ahead of the launch of a movie shortly. With excellent product and display opportunities, newsXpress members are able to build a strong story around this brand.
This is another first for newsagents through newsXpress.
Newsagency marketing group promotes Hallmark Itty Bitty Halloween exclusivity
newsXpress has provided members of its newsagency marketing group with collateral with which they can promote the exclusive hallmark Itty Bitty products in-store.
No other newsagent has access to these thanks to the relationship between Hallmark and newsXpress.
This is another example of a valuable newsXpress point of difference.
The cute Mickey and Minnie Itty Bittys are proving to be popular with shoppers from people purchasing on impulse through to those collecting Itty Bittys.
Unique teacher gift from newsXpress
newsXpress members have been given access to a unique gift for teachers – something which is unlike anything you are likely to find in a newsagents for a teacher gift. This stainless steel pendant in the design of an Apple is sure to be a welcomed by teachers. It comes with complete packaging and on a 45cm steel ball chain, PLUS it is able to be engraved with the year, or kids names!
What a wonderful gift and what wonderful innovation from newsXpress in sourcing such a perfect item with excellent margin.
Halloween at Westfield Southland in Victoria
newsXpress Southland has a terrific presentation of Halloween in the window and in-store as the business engages with shoppers at Westfield Soputhland in this fun and scary season.
From the scary to the fun the range of broadest is broad. Kids through to adults are catered for in the range of halloween goodies that can be had – and all products are sourced through newsXpress preferred suppliers who are supporting the group’s 2014 Halloween promotion.
newsXpress owns Halloween!