newsXpress newsagents are offering in excess of $50,000 worth of prizes for Mother’s Day 2014. Participating locations are each offering an Alavu jewellery set valued at close to $500. newsXpress has arranged the prizes in partnership with Hallmark at no cost to newsXpress members. This price is another way newsXpress members can drive valuable incremental shopper engagement for major seasons like Mother’s Day.
Month: May 2014
Enjoying your newsagency business
Running a newsagency business can be tough – demanding on your time and resources. newsXpress members have access to a deep well of ideas, in-store help and advice and valuable insights than can help you enjoy your business more.
Not only do we help newsagents make more money in their businesses, we also help them find greater enjoyment. Key to greater enjoyment is networking opportunities with like-minded newsagents. newsXpress offers plenty such opportunities locally, state-wide and nationally. It also leverages technology to connect those who may not otherwise be able to easily connect with colleagues.
newsXpress newsagents connect with TV campaigns
newsXpress newsagents have several opportunities for connecting with high-profile commercial free-to-air TV campaigns right now thanks to engaged preferred supplier relationships. With two new TV campaigns starting in the last week, newsXpress members have been given information that helps them make the most of immediate brand awareness opportunities.
Not only does newsXpress help members buy better, it also helps them turn good buying into cash through timely information, advice and insights.
newsXpress newsagents to benefit from Hong Kong buying trip
The newsXpress team had a busy time at the Hong Kong Gift Fair last week meeting with Australian suppliers also at the fair, checking out possible new products, connecting with potential new suppliers from Australia as well as taking in the vibrant retail scene in Hong Kong. It was a busy few days packed with meetings, trade show time and opportunities.
With more than 4,000 businesses at the trade show and plenty of trade halls to visit, the newsXpress team walked, on average, 12 km a day.
newsXpress members are also hearing about results with opportunities already under development.
We are excited for what will start arriving soon to help newsXpress newsagents further expand the appeal of their businesses.
newsXpress newsagents reporting magazine sales growth
newsXpress members are reporting magazine sales results that buck the trend in the rest of the Australian newsagency channel, especially in the all-important and highly competitive women’s weeklies magazine category. Whereas your average newsagent is reporting a year on year decline of 8% and more, some newsXpress newsagents are reporting net year on year growth. The average growth for this category alone is 4% – giving hess newsXpress businesses a twelve-point difference over the newsagencies in decline in this category.
This is great news!
newsXpress newsagents love the MKR cookbook
newsXpress newsagents have been actively supporting the launch of the new My Kitchen Rules cookbook, ensuring all visitors to these best-practice newsagency businesses know about the cookbook and the delicious food that awaits once they engage with the recipes from the popular TV series. Through terrific displays, tactical placement and other promotion, this is another magazine success for many newsXpress members.
New products generate new newsagency traffic
newsXpress launched a new outdoors range more than a month ago and newsXpress members are reporting terrific sales as well as new traffic thanks to this innovative range.
Newsagents wanting to be challenged into growing into new areas that are aligned with existing traffic generators ought to look at the strategic supplier decisions being made by newsXpress.
Helping newsagency marketing group members to harvest customer details
newsXpress has a multi-layered approach to helping members to harvest customer details. One way we help members is through a cloud-based entry process whereby customers can scan a QR code and access a facility for entering details.
newsXpress members have access to this and similar tools for free – all part of the newsXpress service.
newsXpress also provides free access to promotional collateral for supporting this campaign in-store.