Today is that last day of the latest HOT ink! campaign from newsXpress. newsXpress member feedback has been that this has been a ripper of a campaign – driving excellent sales and engaging shoppers with a terrific in-store giveaway.
The EXCLUSIVE ink opportunities embedded in the latest HOT ink! campaign have been leveraged by newsXpress members to attract new shoppers and to get existing shoppers engaging in the ink category.
newsXpress has actively promoted the campaign externally as well as by providing free collateral and a free gift valued at $150 to each participating store through which to drive shopper engagement.
This is a great newsagency marketing group in action – driving commercial success for its members.
