newsXpress is funding $60,000 worth of prizes for members to give away for in-store promotions this Christmas. Each participating newsXpress Hallmark store will have a new model Sony PSP to a lucky customer.
Supported with some excellent in-store marketing collateral, this competition pitches newsXpress stores as having a gift of value that is guaranteed to be won by one of the shoppers in the business.
This is a fun and relevant gift. It’s going to help drive appeal to a broader shopper demographic that newsXpress members will enjoy.
The PSP prize offer is up and running in newsXpress locations right now.
