The Australian designed tents we launched in newsXpress stores earlier this year following the Melbourne gift fair have been a hit in the newsXpress locations where they have been taken on. Some stores have struggled to keep up with shopper demand as word of mouth spread about the excellent Christmas gift idea for families with kids.
Beautifully designed and well made the tents have been working very well in newsXpress locations – attracting shoppers to the businesses and delivering incremental sales.
Taking on these tents is another example of newsXpress leadership for the newsagency channel.