More and more newsXpress members are embracing the Instant Rewards program first launched by the group earlier this year. Like all initiatives from newsXpress, engagement is not mandatory – newsXpress members are encouraged but not forced to take on the marketing opportunity. To help newsXpress members understand how this works and how to engage actively for maximum value, the group published a how-to guide. This has just been updated and provided again to members along with practical tips and customer information sheets.
The sales response we are seeing shows the value of Instant rewards (discount vouchers) as an excellent way of demonstrating a point of difference over confusing and old-school points-based loyalty programs.
newsXpress is leveraging the point of difference in Instant rewards for its members through a range of member support activities.
