Early access to marketing collateral helps newsXpress members embrace Halloween and other seasons

While newsagents in one marketing group were still waiting for halloween marketing collateral late last week, newsXpress members were happy to have their collateral well in advance of October so they could make the most of the Halloween seasonal opportunity. Going out early with Halloween has proved to be valuable over the years given the proximity of school holidays to Halloween. We have had stores report in excess of $1,000 in sales of Halloween product in the school holiday period – thanks in part to the early support of halloween collateral by newsXpress.