More and more newsXpress members are embracing the plush wall opportunity researched and promoted by the newsXpress group. Offering plush from three or four preferred suppliers at newsXpress special pricing and packaging this in a format that is easy to setup and operate, engaged newsXpress members are finding plush is generating net new traffic for the business. This is money in the bank since plush customers are valuable not only in terms of the items themselves but also with additional products they purchase.
The plush wall approach is a good example of the newsXpress point of difference. We developed and tested the concept, worked with fixture people and negotiated with suppliers. The results have been shared with newsXpress members as a package. And now with success stories flowing we are sharing the results. This holistic approach is far more valuable than just telling members to buy product from supplier x.
