Newsagency marketing group newsXpress has engaged with 200,000 Australians in its latest ink promotion.
Linked with our June HOT ink! sale, the Facebook campaign is another part of a comprehensive social media brand awareness campaign being funded by the newsXpress newsagency marketing group on behalf of newsXpress members.
National marketing requires a layered approach. With HOT ink! we have flyers, in-store posters, across the counter promotion and a terrific social media campaign. It’s a wonderful success story for newsXpress and its members.
Focussing on branded product is important as this is what ink shoppers tell us they want.
