While some retailers look at a teddy bear as a product to sell, the newsXpress newsagency marketing group sees it as something that will be cherished for a lifetime, something that becomes part of the family history … giving love at every touch.
This message is part of a very unique newsXpress customer newsletter for May.
Headlined WE ALL NEED HUGS, this newsletter is fresh, heartwarming and connecting newsXpress businesses with their shoppers in a unique and emotional way. It’s innovative marketing yet heartfelt warmth.
This newsletter shows a point of difference for newsXpress that many of our members love. The reaction to the newsletter has been excellent.
Here is the text of the newsletter that customers and newsXpress members are responding so well to:
We all need hugs!
Hugs are the fuel of life. Hugs make us feel good giving them and they make us feel good receiving them. Yes, hugs are important.
We sell hugs here at newsXpress. Well kind of. Our soft toys, plush we call them, are huggable. They’re adorable, warm, loving, soft and furry … perfect for hugging.
Years ago, teddies and other plush items were purchased for new babies. Today, we have customers buying plush items for all sorts of situations …
A young guy buying his first sweetheart a cute bear to hug when he’s not there.
A friend buying a cute cat for cat lover in a nursing home who can’t have a cat there for themselves.
A sister buying her brother a cute plush dog when his dog died.
A grandparent buying their grandchild their first bear.
A parent buying someone their first, politically incorrect, golliwog.
A twenty-something girl buys a Beanie Kid to add to the collection she has been building for more than ten years.
Each of these items is bought to share warmth and to provide hugging opportunities. This is what plush, soft toy, products are about and we are thrilled to offer them to you here at newsXpress.
We source quality products for all sorts of occasions and for people of all ages. If we haven’t got what you are looking for, ask and we will try and get it for you. You’re welcome to hug our plush – our little furry friends will love you for it.
Here at newsXpress we want to spread the love and there is no better way to do this than with a nice teddy bear, Beanie Kid, Ty plush item or any of the other plush items we have here for you.
At newsXpress we offer newsagents innovative support for driving shopper traffic and shop floor engagement.
