Leading newsagency marketing group promoted magazines nationally in April through its in-store and over the counter shopper newsletter. The newsletter, exclusively to newsXpress, promoted newsXpress outlets as the place locally to buy magazines.
In a pitch against Australia’s supermarket duopoly, the newsletter made the case for buying magazines at newsXpress including our exclusive shopper loyalty program – the longest running and, by all accounts, most successful loyalty marketing program in newsagencies.
This latest newsletter from newsXpress continues a trend established in 2013 of using the platform to communicate a valuable point of difference to shoppers and to reinforce the values newsXpress holds dear.
Shopper reaction has been excellent. newsXpress member reaction has also been excellent.
For a proactive and engaged newsagency marketing group working on your long-term core and working on your future, newsXpress is the answer.
