newsXpress Central Highlands in Queensland has been promoting New Idea at the front of the business facing into the mall by tactically placing the New Idea floor display unit next to the display of the very successful Snoozies product.
With the Snoozies being a runaway success across newsXpress, this placement of New Idea is sure to see the title browsed by shoppers who may not have approached the business with purchasing a copy of New Idea on their mind.
Sometimes, tactical placement is more important than a billboard display in driving sales of magazines. It is the incremental purchase that is most valuable. This is why the placement at newsXpress Central Highlands is smart.
