newsXpress Pakenham has been promoting two high profile opportunities to shoppers as they enter the business – the 2013 One Direction Calendar and the new branding for New Idea magazine.
While the products speak to different shoppers, they also speak to the same shopper purchasing for different reasons.
The small footprint New Idea stand is proving to be successful in stores – getting the popular title into locations it would not usually get to. Prime placement is the key … more eyeballs = more sales.
