newsXpress Knox City in Victoria has been driving excellent results for The Block magazine with a display on the lease line facing into the shopping mall.
The display was doubly valuable to the business thanks to placement on the rear of the stand – so that the title is promoted to shoppers as they leave the business. The photo shows the rear of the stand.
Promoting iconic brands at the front of the business in this way when interest in the brands is at its peak helps not only drive sales but also drive traffic to the business.
The display will have been up and in this premium position for two weeks by the time it is taken down.
