Month: June 2012

Member meetings set to deliver genuine value to newsXpress members

The next round of newsXpress member meetings is just two weeks away and bookings are already strong for participation.

Key to this round of member meetings will be practical, newsXpress exclusive, advice which newsXpress members will be able to take back to their businesses and implement for the benefit of the business.

While excellent supplier deals will be enticing and the networking as valuable as ever, is the practical business-building advice to be shared in the business sessions which is set to give newsXpress members some prized take-aways for committing time to attend the member meetings.

newsXpress members can book to attend the member meetings through our website.

Windups a hit in newsXpress stores

newsXpress members are reporting excellent sales from the funky Wind Ups range which was recently released through one of our preferred suppliers.

Presented via a range of flexible merchandising options, Wind Ups attract shoppers when placed toward the front of the store as well as extending the shopping basket – given the impulse purchase nature of the toys.

Wind Ups look like kids products. We are seeing older people purchase them for kids as well as for themselves. There is an element of nostalgia to the range.  Some shoppers purchase them as gifts for pets – cats especially love them.

newsXpress not only negotiates access to excellent products at competitive prices, it provides insights and information that enables the product offers to be turned into sales.  This is a bankable difference newsXpress offers to members … insights which result in sales.

newsXpress is able to share with members details of how to access the Wind Ups and how to ensure you get maximum return from these fantastic products.

HOT ink! campaign on TV

the latest newsXpress HOT ink! promotion is running on TV nationally for the next two weeks. Promoting hero products and the overall catalogue, the TV campaign is part of the national TV marketing undertaken by newsXpress over the last year at no cost to newsXpress members.

As the only newsagency marketing group with a consistent national Tv presence, newsXpress is proud to be so boldly and professionally representing the brand for newsXpress members.

Hard keeping up with Beanie Boos

One newsXpress store carrying the Beanie Boos range is selling close to 40 of these cute little plush things a week. The key is the placement – at the front of the newsagency. they attract shoppers who might otherwise not have visited the business. They are also added to baskets of shoppers visiting for other purchases.

Sourced from one of our newsXpress preferred suppliers at promoted most recently at our national conference, the Beanie Boos range is proving to be a product hit for participating newsXpress members.

newsXpress has personal experience with the Beanie Boos range carrying it in our corporate stores with tremendous success.

Top secret product launch for Father’s Day

Last week, newsXpress announced details of a top secret product launch for newsXpress members for father’s Day this year. To be promoted on TV, through social media and a range of other outlets, this very special and highly sought after product is set to drive wonderful traffic for newsXpress members and deliver excellent sales.

More details on this exciting product will be announced to members this week.

newsXpress members are likely to receive calls from people pressing for more information. This is an opportunity to play them.

Financial year diary promotional collateral

newsXpress last week released collateral to newsXpress members for use in promoting the range of financial year diaries. Provided in two sizes for colour printing, the collateral is part of the newsXpress range of minor seasons collateral material which can be used to drive business growth.

The newsXpress exclusive collateral was designed to contrast to the relatively dark and monochromatic colours one usually sees for financial year diaries and thereby help draw attention to the range.

newsXpress member meetings help small business newsagents grow

newsXpress is hosting a round of member meetings early in July to showcase selected supplier products, share business growth insights and to provide newsXpress members an opportunity to network with other enwsXpress members.

The dates and details for the member meetings were provided to newsXpress members in private communication weeks ago.

newsXpress member meetings are wonderful opportunities. Participation for members is completely free. Occasionally we bring in other newsagents by invitation.

Here are the details:

  • Sydney – Tuesday 3rd July , 9.00am – 4.00pm  – Bonnie Doon Golf Club,Banks Ave, Pagewood, NSW
  • Melbourne – Thursday 5th July , 9.00am – 4.00pm Kooyong Tennis Club, 489 Glenferrie Road, Kooyong, VIC
  • Brisbane – Tuesday 10th July, 9.00am – 4.00pm – Brisbane Technology Park,1 Clunies Ross Court (off Miles Platting Road), Eight Mile Plains, QLD
  • Perth–Thursday 12th July 9.00am – 4.00pm – The Old Brewery,  173 Mounts Bay Road, Perth Western Australia.

Newsagents who are not members of newsXpress could contact newsXpress if they wished to participate and see how awe go about equipping and motivating newsXpress members for business growth and business enjoyment.

 

Promoting financial year diaries

Despite gloomy reports from some quarters, newsXpress members are enjoying good early sales from financial year diaries.

newsXpress Castle Towers is making the most of the opportunity with a product-focused display at the front of the newsagency facing into the shopping mall.

Range and brand are key to diary success … as newsXpress Castle Towers has focused on.

Promoting Feast magazine

newsXpress members are promoting the latest issue of Feast magazine in their food title sections with prime full-cover placement. The photo shows placement at our newsXpress Knox store.

Feast is a unique food related title. newsXpress member experience is that it responds well to promotion – at the counter and when placed next to the top selling newspapers.

Feast covers are always unique, delivering good visual cut-through from other food titles. This is another reason to ensure the full cover is on show.

From our friends at Pacific Magazines, Feast is a title newsXpress members also promote in customer emails and other marketing initiatives.

Discount homewares offer for newsXpress members

newsXpress members have been given an excellent opportunity to to access a wonderful range of homewares gifts at a specially reduced price. This latest offer is another example of the commercial value of the group … when suppliers make available special buying opportunities for newsXpress members to access deals which help drive wonderful GP opportunities.

Offers like this latest one are communicated through our communications network directly to newsXpress members and through our in-house and store contact support team.

Just a few months ago newsXpress members has a product offer which delivered 80% GP and those who took up the deal quickly sold out – banking excellent margin dollars as a result.

Promoting marie claire magazine

newsXpress members are getting behind the latest issue of marie claire magazine not only because of the magazine’s national campaign in pursuit of marriage equality but also because of the wonderful gift of 20% off  Napoleon Perdis lip gloss with each copy of the magazine sold.  newsXpress members are promoting this issue of marie claire in additional locations to make the most of the opportunity of the higher profile of media attention for this issue. We are hearing excellent reports of sales growth as a result of the inshore and media activity.

Exclusive Father’s Day offer out

newsXpress members have received details of preferred supplier Father’s Day ranges including a exclusive to newsXpress products offer of a product which will be promoted nationally on TV and which absolutely will only be available in newsXpress stores.

The high margin product is unique, fun and much needed by just about every dad. There is nothing like it in Australia.

And newsXpress members have this product exclusively.

Based on confidential presentations and evaluations, we expect our hero Father’s Day product to sell very well and drive ne traffic to newsXpress locations around Australia.

newsXpress Wetherill Park promotes Zoo magazine

newsXpress Wetherill Park has been making the most of the cash prize promotion with the latest issue of Zoo magazine with this terrific aisle end display promoting the title. It’s a bold and hard to notice display sure to drive impulse purchases of the title.

Click on the image to see a larger version of the display.

We have heard from newsXpress members that this issue of Zoo has performed well.

 

Launching TECHlife magazine

newsXpress Knox, one of our corporate stores, is supporting the launch of TECHlife magazine from ACP magazines with this counter display promoting the title. The store also has stock located in the technology section of the business.

Click on the image to see a larger version of the display.

TECHlife is aimed at people who use technology such as the iPhone, iPad and the Galaxy Tab every day. This is a more consumer focused title than other technology titles – hence the value of promoting it at the sales counter as they are doing at newsXpress Knox.

Promoting the In Store offers newsletter

newsXpress members are promoting the latest In Store offers newsletter in self-serve stands at the front of their businesses and in a variety of other ways to drive shopper engagement with the publication.

Promoting each member business, newsXpress itself as well as a range of preferred suppliers, the In Store offers newsletter is proving to be a valuable platform for newsXpress members who want to reach beyond their businesses with a professional communications platform.

The newsletter is provided to newsXpress members well in advance of the start of each month and it carries content which supports newsXpress preferred suppliers.

Promoting BRW Rich 200

Check out the display created by the team at newsXpress Caboolture in Queensland for promoting the BRW Rich 200 issue of BRW magazine.

This fantastic display faced shoppers as they entered the business, delivering a high impact for the special issue of BRW.

Created entirely in-store by the Caboolture team, the display is something of which all involved can be most proud.

Professional magazine displays bring a feeling of theatre to any retail business and this helps drive sales. newsXpress members know this and lead the market in this type of professional engagement.

Engaging with Red Nose Day

newsXpress is pleased to continue its leading engagement with Red Nose Day for SIDS Kids as a national retail partner having pioneered this for the newsagency channel some years ago.

Having supported this charity for many years newsXpress members are well established in offering fund raising products for sale and supporting the SIDS charity in a variety of other ways.

newsXpress supports other charities and community causes through they year at the corporate level in addition to the wonderful local community work of many newsXpress members.

We take community engagement seriously.