The Win a car promotion being run across newsXpress stores in partnership with Pacific Magazines is working a treat at attracting shoppers as well as driving impulse purchases – as the team at newsXpress Pakenham is finding with their counter promotion as shown in this photo. The clear and consistent collateral from Pacific helps shoppers see and understand the opportunity and thereby consider the titles which are part of the promotion.
newsXpress members are promoting this campaign out the front of their businesses, at the counter and where each of the participating titles is located. … and on their person as another post today shows.
The result – excellent sales growth, way above the industry average.
