What a great way to showcase preferred suppliers including strategic partner Hallmark. Hallmark’s recordable storybook range is a wonderful gift for any child.
This wonderful baby gift display encourages customers to purchase multiple gifts. The display tells a story and positions the business as the go-to baby gift place. This will drive word of mouth and increase shopper traffic.
The market for newborn items is growing and will continue to grow.
Just remember when you set up a display as newsXpress Canterbury have done, think about product placement. The first thing your customer will want to buy is a card. If your baby gifts are placed in an accessible area near those cards it will provide the customer the opportunity to purchase that gift they need.
