Month: March 2012

newsXpress Conference redefines the newsagency marketing group offer for 2012

The newsXpress national conference in Melbourne yesterday saw close to 200 people fill the conference centre for a day of fast-paced, valuable and commercially confidential sessions. Unlocking deals and opportunities for newsXpress members, the conference has kicked off 2012 in a proactive and positive way.

Based on newsagency conferences over the years, we expect this to be the biggest newsagency conference, except maybe outside the ACP Connections conference, the channel will see in 2012.

newsXpress members loved the event, staying right through to the close at 5:30pm.

Suppliers loved the event and the face to face time they had with newsXpress members.

Elliot Goblet was a wonderful, engaged, savvy MC. He made the day more fun and helped us laugh at ourselves.

newsXpress shared its vision for 2012 and beyond, suppliers enhanced this with their vision for working with newsXpress members in 2012 and beyond. In our closed member-only session we shared data which changed the way newsXpress members see the success they can achieve.

The long full day even was capped off with a wonderful evening of wonderful five-star food and drinks on the 89th floor of the Eureka Tower. Some conference attended also got to spend time on the observation desk, looking through a glass floor over Melbourne.

It is difficult to put into words what the conference and the pre-conference buying day at the Toy Fair has meant for participating newsXpress members. While it was a commercial, social and personal success, what the 200 or so attendees take back to their businesses will be seen in business results this year and beyond.

We are all excited for 2012 and beyond and what we will achieve together.

Promoting Women’s Health magazine

newsXpress Bairnsdale has been promoting Women’s Health magazine from Pacific Magazines with this brilliant window display at the front of the newsagency.

By adding elements such as the bike, clothing and other items the store has made the display more appealing and visually interactive.

This terrific display is certain to drive awareness and sales of the popular magazine.

Wonderful gift display at Port Lincoln

newsXpress Port Lincoln has had this excellent main window display in place to promote a range of gift items from newsXpress preferred supplier Gibson. Click on the image to see a larger version.

The glare of the window in the photo makes it hard to see but you can see a warm and creative display supporting excellent products in-store from gibson.

Promoting Pacific Magazines titles at newsXpress Watergardens

newsXpress Watergardens is promoting the opportunity to win cash prizes from Pacific Magazines with this terrific aisle end display which faces into the shopping mall at Watergardens Town Centre.

Around the opportunity to win cash are the Pacific Magazines titles connected with the promotion. This is a perfect way of engaging with the promotion, giving shoppers a reason to purchase their magazines at this shop rather than at a nearby supermarket or petrol outlet.

It is displays like this which sit at the core for excellent year on years store sales growth for newsXpress members in the magazine category. As exclusive foundation members of the Pacific Magazines Nexus program, we are well positioned to make the most of the opportunity for our members and our friends at Pacific.

Promoting Maped at newsXpress Shoreline

newsXpress Shoreline in tasmania has incorporated the Maped range into the stationery department, giving the high quality maped products an excellent position to drive impulse purchases and to shop off the respected brand which has been promoted on TV … with newsXpress tagged in the TV commercials as an authorised stockist.

delivering excellent margin and a quality which is superior to cheap China product, the Maped range of stationery is something of which newsXpress members are proud to carry in store.

Easter Beanie Kid display at Streaky Bay

This is a best practice Easter Beanie Kid display.

This is the display created by the team at newsXpress Streaky Bay. It looks terrific – big, bold and appealing. easy to shop too.  well done to everyone at newsXpress Streaky Bay for creating such an good display and supporting this newsXpress Easter product.

Bold and attractive displays tell a story through their appeal. Ultimately, they drive sales. That’s what this display at newsXpress Streaky Bay is all about and it’s working a treat for the business. Well done!

Beanie Kids at newsXpress Melton

newsXpress Melton is promoting the Easter Beanie Kids offer which has been embraced by all newsXpress stores. The placement is clever in that it’s next to newspapers, a very busy destination in-store – and next to plush which attracts kids.

Even as the Easter Beanie Kids display was being created, the team at newsXpress Melton sold four units. Now that’s sales success! Since then sales at Melton have continued.

Easter Beanie Kids is proving to be another newsXpress success story … further showing off the value of newsXpress membership and commitment as our members are banking valuable margin dollars.

Stunning display promoting Easter Beanie Kids offer

newsXpress Wetherill Park has put together a truly stunning display promoting the Easter Beanie Kids.

Using a helium balloon to cap the display is a genius move which is certain to drive excellent early sales for the Easter season.

The Easter Beanie Kid products are selling like a treat right across newsXpress thanks to excellent visual merchandising in good locations in-store. This is a produt which will attract shoppers and these shoppers are likely to purchase other items in-store. This is why the stunning display at newsXpress Wetherill Park is so smart – for selling the easter beanie Kids and other products for easter and everyday shopping.

Promoting Easter Beanie Kids at St Clair

newsXpress St Clair in New South Wales is promoting the Easter Beanie Kids which feature as part of our Easter offer at newsXpress … right across our network of stores.

Promoting these products at the front of the shop attracts new customers and these new customers are likely to purchase other items with their Easter Beanie Kid purchase. Yes, they are that popular!

newsXpress loves the Beanie Kid opportunity because it is a brand shoppers repeat and because it attracts a younger shopper, a shopper of tremendous value.

Promoting Pacific Magazines cash giveaway

newsXpress Knox City in Victoria has been promoting the Pacific Magazines $10,000 cash giveaway with this aisle end display facing onto the dance floor.

This display in the photo plus promotions with women’s weeklies titles and elsewhere in the store plus an over the counter pitch are making the promotion a key part of shopping in the newsagency.

With all newsXpress stores participating in the promotion it is easy for the whole group to get behind then opportunity – not only to help our customers tap into the $10,000 cash prize pool but to also build our databases for future marketing campaigns.

Promoting Easter Beanie Kids at newsXpress Macarthur

newsXpress Macarthur is promoting the Easter Beanie Kids in the window facing into the shopping mall and making the most of these highly prized easter gifts.

With newsXpress members selling out of the Easter Beanie Kids already these products are set to be a huge success for newsXpress members right across Australia.

Getting the popular products into high traffic locations is vital to make the most of the opportunity.

newsXpress members embrace Toy Fair opportunity

newsXpress is hosting a guided tour of the Melbourne Toy Fair later this week. Meeting with selected Toy manufacturers and wholesalers, newsXpress members will get to see new products and access special offers as a valuable and appreciated entry to the growing, for newsXpress stores, toy space.

Running the day prior to our national conference, the guided Toy Fair visit is another way newsXpress is adding value to newsXpress member businesses, guiding ranging decisions and unlocking excellent deals.

Our approach to Toy Fair is an excellent example of newsXpress demonstrating the importance of brand and the value of the group working together.

Promoting Australian Women’s Weekly in Port Lincoln

The team at newsXpress Beers Port Lincoln in South Australia has put together a creative display promoting the latest issue of The Australian Women’s Weekly.

This display connects beautifully with the tenor of this issue of The Australian Women’s Weekly. It presents the title as more than just a magazine.

newsXpress members look for ways to go above and beyond in supporting and promoting magazines AWW is an excellent title to support as it is the #1 magazine in Australia.

Embracing the Pacific Magazines promotion at newsXpress Riverlink

newsXpress Riverlink is marking the most of the Pacific Magazines $10,000 consumer promotion with this excellent display showing off a range of titles in a high traffic locating near the entrance to the newsagency.

In addition to promoting the consumer prize opportunity, the display is showing off titles which come with bonuses – such as the current issue of That’s Life from Pacific Magazines.

This is what newsXpress members are doing right across Australia … making the most of the prizes and giving their shoppers an opportunity to connect with extra value.

Stunning newsXpress Middle Park display

Check out the display created by the team at newsXpress Middle Park in Queensland for promoting the Sunday Mail newspaper.

this is a big, bold and exciting display, certain to drive shopper engagement not only in the promotion but in the business more widely as it is so exciting.

newsXpress members are regarded by many newsagency suppliers as the best of the best … proactively engaging in promotional opportunities – the the Hot Wheels campaign in the Sunday Mail.

Well done to everyone involved at newsXpress Middle Park in such a wonderful display.

Promoting $10,000 cash price from Pacific Magazines

newsXpress Beers Port Lincoln in South Australia is promoting the 10,000 in cash prizes on offer from our friends at Pacific Magazines – New Idea, Who, That’s Life and Better Homes & Gardens – with these tactically placed display units in-store – placed between the entrance and newspapers.

Selling the magazines and getting shoppers to enter the $10,000 cash prize competition helps drive magazine sales and builds our marketing database for future campaigns.

This campaign is an excellent win win for newsXpress members and is certainly helping us drive excellent sales for our businesses and for Pacific Magazines.

Maped school stationery at newsXpress Wollongbar

newsXpress Wollongbar has been promoting the Maped range of school stationery in store during back to School and beyond.

This wonderful range of stationery is proving to be a valuable out of season hit for newsXpress stores, driving traffic sales and growth, delivering excellent results for our businesses.

Maped products are loved by customers not only for their design and environmental credentials but also for their value. They are better than any cheap China product stationery being sold around the place.

newsXpress stores like newsXpress Wollongbar are proud to carry the Maped range.

Promoting Pacific Magazines at Streaky Bay

newsXpress Streaky Bay is promoting the cash prize giveaway from Pacific Magazines with this terrific in-store display.

The $10,000 giveaway is an excellent prize from our Strategic Partner Pacific magazines. Promoting it boldly like this not only helps sales, it helps newsXpress members show off the value of magazines in and to the newsagency business.

This is an excellent promotion hitting at a good time of the year.

newsXpress Streaky Bay is the best place to shop for magazines in Port Lincoln in South Australia.

Maped at newsXpress Singleton Heights

newsXpress Singleton Heights has added the high quality good margin Maped range of stationery to the stationery department in-store.

As the only authorised Maped stockist in the newsagency channel, newsXpress stores have a wonderful point of difference opportunity around a trusted and respected brand, a brand which is being promoted in national advertising – tagging newsXpress.

By promoting the Maped school stationery range, newsXpress Singleton Heights is connecting with a wonderful national promotion and brand and making the most of the newsXpress opportunity.

Promoting Virgin Mobile Broadband offer

newsXpress Watergardens has been promoting the newsXpress exclusive Virgin Mobile Broadband offer with this in-store display featuring one of the scooters on offer as a prize for the newsXpress EXCLUSIVE promotion.

In addition to the in-store theatre and excitement of the scooter on the shop floor there is the benefit of promoting the valuable Virgin Mobile offer which separates our business from other retailers in the centre.

newsXpress stores create exciting in-store displays, often setting their businesses apart from other newsagencies.