newsXpress Knox City is promoting the My Kitchen Rules Cookbook 2 with this display on a column facing shoppers as they enter the shop. This display is adjacent to the counter and is in addition to a display in-location with food magazines in the magazine department.
newsXpress stores across Australia are promoting the My Kitchen Rules Cookbook 2 with professional and engaging visual merchandising displays, connecting with the runaway success of the My Kitchen Rules TV series and ensuring that shoppers can connect at home with some of the cooking featured on the show.
Sales data from newsXpress stores shows that sales growth is achievable in the magazine space when you promote successful brands, especially brands that are successful in other mediums … like the My Kitchen Rules TV show.
