A national TV and print (Total Girl and K-Zone) advertising campaign promoting the Maped range and newsXpress stores as the only newsagencies carrying the range is showing off a valuable commercial point of difference for newsXpress.
Only a group which operates as a group and has good critical mass covering a reasonable percentage of the population could negotiate a deal like this – national advertising exposure, excellent pricing and wonderful in-store support.
The current Maped deal is the newsXpress difference in action. It is proof of us being true to our word and delivering wonderful benefits for our members. It is evidence of the value of supporting brand names rather than cheap China product with no brand name and no backing of advertising.
Our expectation is that the Maped range will continue to sell beyond the traditional Back to School sales period. This is socially connected stationery. Friendly. Funky. Fun.
newsXpress is thrilled to have Maped in store and appreciative of the support of the brand for promoting us so widely in their national advertising campaigns.
