newsXpress stores across Australia are being promoted in a national print and TV campaign being run in support of the Maped range of stationery.
This wonderful range is available from newsXpress stores just in time for Back to School. It is a range which competes well in the popular kids stationery space.
With ads running in current issues K-Zone and Total Girl magazines tagging newsXpress our group is positioned competitively – we are the only newsagency marketing group named.
The support from newsXpress and newsXpress members for brand name products pays off thanks to supplier support like this.
You won’t see cheap China product marketed in the same way that the Maped brand is being marketed. The investment behind the Maped brand is an investment in our businesses.
By working together and ensuring product availability across the newsXpress retail network, we have been able to land stock at a competitive price and leverage excellent attention from a strong advertising spend. This is what a newsagency marketing group is all about.
