The products we sourced as part of our Christmas Catalogue from The Pudding Lady have been working a treat in newsXpress stores across Australia. Presenting a terrific point of difference over the usual Christmas fare in newsagency businesses, these premium gourmet food items show newsXpress stores as genuinely having a broader range of Christmas gifts … attracting purchases which would have gone elsewhere.
Month: December 2011
Promoting the Christmas edition of AWW
newsXpress Top Ryde City is promoting the Christmas issue of The Australian Women’s Weekly with this aisle end display shown in the photo.
Acting as a beacon in the store, facing shoppers as they enter, this terrific display is set to drive excellent sales results for the popular title from ACP Magazines.
Christmas at newsXpress Noosaville
newsXpress Noosaville is promoting the newsXpress Christmas catalogue range with this display on the dance floor. The display features the hero products and makes excellent use of the newsXpress professional price tickets – connecting the products on the shop floor with our TV campaign as well as with our catalogue campaign promoted directly into nearby homes.
Photo Christmas card the perfect gift
The exclusive to newsXpress photo Christmas card, in a pack of six, is proving to be popular for shoppers leading up to Christmas. It is a perfect gift to send to someone when you are not planning on sending a gift. The photo can bring warm memories and they can be a terrific gift in many situations.
This boxed pack of cards is part of the newsXpress exclusive boxed Christmas card range …. adding newsXpress value to Christmas in newsXpress stores.
Christmas at newsXpress Beechworth
Christmas deals are on show at newsXpress Beechworth. Featuring gifts from the newsXpress Christmas catalogue and sourced from our suite of newsXpress preferred suppliers, this display is attracting Beechworth shoppers to the business for their Christmas shopping. The Beechworth team has created something appealing and attractive around the product mix … better than products placed on a table.
Christmas at newsXpress Umina
newsXpress Umina is promoting the newsXpress Christmas catalogue items on the dance floor, in a high traffic location in store.
Showing off the broad range of gift ideas and opportunities from the newsXpress Christmas catalogue, the table is brimming … offering shopping value for buyers for a range of ages.
It’s great to see the newsXpress price tickets in use – showing the prices available in an easy to read form.
Promoting the Better Homes and Gardens exclusive offer
Check out the terrific display created at the newsXpress Knox store to promote the EXCLUSIVE offer of the Better Homes and Gardens Recipe Collection.
This display behind the counter is designed to promote to shoppers as they are making other purchases. It is the second display point in the newsagency for this EXCLUSIVE to newsXpress opportunity.
Great graduation gift offer at newsXpress Pakenham
newsXpress Pakenham has been promoting a range of graduation gifts with this terrific display in-store.
Promoted at the perfect time of the year for high school, university and even primary school graduation, the display at newsXpress Pakenham offers a wonderful range of graduation gifts sourced from newsXpress preferred suppliers.
This display is perfect for driving incremental business, leveraging extra sales from traffic visiting the newsagency for other purchases.
Christmas at newsXpress Wollongbar
newsXpress Wollongbar, located in northern New South Wales, has been promoting Christmas throughout the store using newsXpress collateral as well as in key traffic locations with displays of Christmas gifts and cards from newsXpress preferred suppliers.
newsXpress Wollongbar shoppers are greeted not only with an excellent range of products but also with excellent customer and personal service, making shopping a treat for locals as well as travellers who stop by on the way through.
Excellent 2012 diary range at newsXpress stores
The 2012 diary range at newsXpress stores is selling well right across Australia. We are hearing from newsXpress members of excellent growth of last year’s sales – well over double digit. From pocket diaries through to business diaries, the reports of excellent sales spread right across the range. newsXpress members have been thrilled not only with the range sourced by newsXpress but also the support from suppliers in organising extra stock when the initial order is selling out.
The photo shows just part of the 2012 diary range available from newsXpress preferred suppliers at our newsXpress Redcliffe store in Queensland. Like right across the newsXpress group, diary sales have been excellent this season.
Christmas on show at newsXpress Armidale
newsXpress Armidale has been promoting Christmas, including newsXpress Christmas lines, in the window of their newsagency.
The display is terrific not only because it featured products professionals and in a good location but also because it does this without blocking visual access to the inside of the newsagency.
Christmas 2012 is working a treat right across newsXpress with stores scrambling for more stock of many of the lines – proving the value of choices made at the store level as well as by the newsXpress merchandise team.
Exclusive Recipe Book for newsXpress members
newsXpress members across Australia are enjoying the opportunity of exclusive access to the Better Homes and Gardens Recipe Collection from our strategic partner Pacific Magazines.
This display at newsXpress Riverlink is typical of the high impact excellent location display being employed to promote the exclusive to newsXpress opportunity.
The Better Homes and Gardens Recipe Collection makes for an excellent Christmas gift.
The value to newsXpress members is enhanced thanks to the excellent margin negotiated by the group.