Month: November 2011

newsXpress to promote Hot Boys of TV from Pacific Magazines

newsXpress stores across Australia are set to promote Hot Boys of TV published by newsXpress Strategic Partner Pacific Magazines from Monday. As the team behind the magazine says…

Hot Boys of TV is packed with perve-worthy posters of popular Home & Away stars that readers will enjoy. This special issue includes an exclusive River Boys flip cover and is on sale for 12 weeks.

The title will be distributed in newsagents and Big W only.  newsXpress stores will have stock and make the most of promoting this title at the front of the shop where impulse purchases are certain to be achieved for us.

For the best ink deals in Maryborough Victoria

newsXpress Maryborough offers excellent ink deals for ink shoppers in Maryborough Victoria.

The latest HOT Ink! campaign has further grown ink sales for the business, demonstrating the value of the continuously evolving ink campaign run by newsXpress.

Built around respected brand names, HOT Ink! sees newsXpress stores like newsXpress Maryborough offer quality ink at competitive prices.  This attracts new shoppers some of whom stay with the business for the long term.  HOT Ink! has multiple layers and levers which are leveraged to make the most for newsXpress members from the ink category.

Jingle the Dog from Hallmark at newsXpress Malvern Central

Check out the Jingle the Dog display at newsXpress Malvern Central.  This is located at the entrance to the store, showing off this new interative product from our friends at Hallmark.

As you read the hard cover book, Jingle the dog reacts and interacts, making for wonderful and memorable occasions for those participating.

From interactive greeting cards through to Jingle the Dog, hallmark are the innovators in the greeting card and allied gift space.  Thanks to our strategic partnership we have easy and early access to these products for newsXpress stores.

The best way to sell Jingle is for shoppers see and hear Jingle.

Promoting Jingle at newsXpress Ascot Vale

newsXpress Ascot Vale is promoting Jingle the dog, the latest interactive product from the creating team at Hallmark.  This feature display is easily seen by shoppers and pro ides an engagement opportunity with Jingle.

Kids and grown-ups alike will love this plush and hardcover book set featuring a pup named Jingle who interacts with you when you read his story aloud.

Press Jingle’s ear to start, then read the story aloud, Jingle barks, whimpers, and even sings when certain corresponding lines are read. You aren’t just reading a book, you’re bringing story time to life!

Jingle is truly wonderful innovation from Hallmark.

2012 diaries at newsXpress Inverloch

newsXpress Inverloch has embraced the 2012 diary opportunity with a terrific in-store display promoting a broad range of diaries.

Capped with our newsXpress collateral showing this as the location of diaries, the display presents an excellent opportunity for Inverloch shoppers.

newsXpress sources diaries from a range of suppliers to provide newsXpress members with options for personal and business diaries.  This broad range positions newsXpress stores for a successful diary season.

Early indications are of a very successful 2012 diary season.

Smurf product hit at the newsXpress Pakenham counter

newsXpress Pakenham is another newsXpress members is a Smurf success story.  These Smurf Kinder Surprise items has sold well thanks in part due to the placement at the counter, driving impulse purchases.

This success is mirrored across newsXpress and stores which engaged with the Smurf opportunities and, in particular, the Kinder Surprise opportunity from one of our preferred suppliers.

As the only newsagency marketing group to fully engage with Smurf products across a range of product categories, newsXpress has shown the value for newsXpress members of robust brand engagement.

 

Counter promotion for Better Homes and Gardens at Yarram

This counter promotion of Better Homes and Gardens magazine along with the exclusive to newsXpress Better Homes and Gardens Christmas Gift Subscription is terrific at newsXpress Yarram.  It drives impulse purchase of the magazine and pitched a year-long gift subscription as a Christmas gift.

The Better Homes and Gardens Christmas Gift Subscription is a perfect gift to mail to a friend.

newsXpress is thrilled to have this exclusive opportunity.

 

newsXpress Inverloch promotes Cheeki Bottles

newsXpress Inverloch is the latest newsXpress member to promote the terrific Cheeki drink bottles.    This display is in an excellent location on the wall, easily seen by shoppers in the newsagency.  It pitches the Cheeki brand and the range of products available.

newsXpress is pleased to have partnered with Cheeki, Australia’s leading brand of Stainless Steel Water Bottles.

Cheeki provides a wide range of BPA Free water bottles that are manufactured from Premium 304 Food Grade Stainless Steel.

The Cheeki products are healthy for those who use them and healthy for our environment. We like that their products are available in a wide range of stylish and fun designs that keep your water fresher and colder for longer. Cheeki water bottles are perfect for kids’ lunchboxes; sports; exercise and everyday use = this is where they fit nicely in the newsagency product mix.

Excellent promotion of Better Homes and Gardens Gift Subscription at Pakenham

In a high-traffic location, capping a magazine aisle end and facing toward the front of the newsagency, newsXpress Pakenham is promoting the latest issue of the Better Homes and Gardens magazine along with the exclusive to newsXpress Better Homes and Gardens Gift Subscription.

Promoting a product which no other retailer has is always a bonus worth promoting … as this display at newsXpress Pakenham does.

Click on the image to see a large version of this photo.

 

newsXpress Melton promotes Feast magazine

The latest issue of Feast magazine is getting feature treatment at newsXpress Melton.  In this display they are showing off the title in a high traffic area.

Feast is performing well for many newsXpress businesses.  Even though we are only up to issue three, it is attracting regular shoppers.  newsXpress aims to make newsXpress businesses the go to places for Feast magazine.

 

newsXpress Melton promotes The Australian Women’s Weekly

While the photo shows last month’s issue, check out the display created by the newsXpress Melton team to promote The Australian Women’s Weekly.  This business is committed to magazines and embraces all display and promotion opportunities.  The results are reflected in excellent sales, proving that for engaged newsagents who make the most of the opportunities, there is an upside to magazines.

Well done to the newsXpress Melton team.

Click on the image to see a large version of the photo.