Halloween has worked at treat at newsXpress Ivanhoe. We caught the display late in the season, after excellent sales. Supporting a range of products from newsXpress preferred suppliers, the success here shows how Halloween can work in a suburban situation. This is a fun season with broad appeal for newsXpress businesses which make the most of the opportunity, as they have done at newsXpress Ivanhoe.
newsXpress has been promoting Halloween since 2005. Back then we were the first newsagency marketing group to engage in this seasonal opportunity.
It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.
Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.