The collateral created exclusively for newsXpess stores promoting the 2012 diary range is proving to be invaluable in signposting and promoting the diary range.
By hanging the double sided posters above the 2012 diary offer, our stores are making shopping easy for diary customers. This placement is also turning browsers for other products into diary shoppers. Diaries are the type of product people will purchase once reminded that they need to get in early to find what they want.
newsXpress has provided excellent support for members in making the most of the 2012 diary opportunity. From product buying early this year through to in-store ranging and now to marketing, the newsXpress support and help is guiding members to make the most of this excellent seasonal product mix.
From our in-store Business Development Managers to our merchandise team, the newsXpress team works together to help newsXpress members make the most of not only diary opportunities but a broad range of merchandise opportunities. We help newsXpress members drive new traffic, achieve a deeper shopping basket and negotiate for better margin.
