If you visit the Stockland Centre at Wetherill Park you cannot miss the Smurfs display on he dance floor at the entrance to newsXpress Wetherill Park. This display connects beautifully with the tremendous interest being created by the soon to release Smurf movie.
Offering a broad range of old and new (for the movie) Smurf merchandise, this display connects newsXpress Wetherill Park with brand Smurf in a successful and rewarding way.
The display can be seen from the mall – this is how it attracts traffic to the newsagency.
The newsXpress merchandise team created this opportunity for newsXpress members months ago. Early engagement by newsXpress members is delivering excellent results.
newsXpress appreciates the supplier support of the Smurf opportunity. The success with this demonstrates the important role national brands can play in retail success.
