newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting a range of Optus handsets and $2 SIM cards at the counter, in front of daily newspapers.
This in-the-way tactical placement is working. Shoppers will purchase a SIM card or a handset on impulse. The bonus is extra Optus mobile phone recharge business and the bonus 100% increase in commission for this.
newsXpress has negotiated a valuable corporate deal for newsXpress stores which unlocks bonus commission and access to excellent product deals … proving the value of newsXpress membership in another way.
This small formal impulse display unit makes it easier for newsXpress members to change the location of the unit and thereby combat store blindness and drive sales.
