newsXpress Ballarat very cleverly placed their promotional unit for the New Idea Masterclass one-shot title next to their display of Baked & Delicious. This was a smart move as the two titles work together and could sell to the same shopper.
With these displays placed at the front of the newsagency, they were seen by all shoppers entering the store.
Sometimes it is not the attractiveness or size of the promotional display but its location which is more important to its sales success.
