newsXpress Knox at Knox City Shopping Centre in Victoria has an excellent range of Smurf branded product ready for what some say will be the biggest movie launch of the year, the new Smurfs movie.
The range in the photo is just part of the Smurf branded range available at newsXpress Knox.
The Smurf range is selling already.
By leveraging the growing publicity for the new Smurf film, newsXpress members are able to attract new traffic and gain sales from existing shoppers who are already Smurf fans.
newsXpress provided members with access to a broad range of Smurf branded products covering the original branding as well as the branding from the soon to be released movie. Access to much of the product was an exclusive opportunity in the newsagency channel for newsXpress members.
In embracing the Smurf opportunity, newsXpress and newsXpress members have leveraged the tremendous PR and advertising spend around the new Smurf movie. This strategy has worked well for us before and we anticipate that it will work well for us this time. Already we are seeing good sales of Smurf merchandise in participating newsXpress stores.
The other benefit of engaging in the Smurf opportunity is relevance. Carrying this range demonstrates a relevance to today;s opportunities. With so many newsagencies looking tired and like a blast from the past, we know that we need to continue to innovate of range. Doing this on the back of a multi million dollar movie spend is a smart move, a newsXpress move.
