The Smurfs are back! They are at newsXpress. Some newsXpress stores have taken the opportunity to offer Smurf zodiac figurines, giving shoppers an opportunity to connect with these wonderful characters from a couple of decades ago. With the new Smurf movie out this year, Smurfs are connecting with a new audience and reconnecting with an older audience. These precious characters sell well to a couple of generations. They connect well with any targeted retro offer.
newsXpress innovation is on show here … helping to bring to newsXpress locations products which you would not see in a traditional newsagency and thereby helping newsXpress members pitch their businesses as different, more relevant, more current and more connected with shopper interests.
